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Affinity
In the aftermath of the Trump election in 2016 there was a wave of new grassroots organizing to stop Trump's policy agenda from being implemented and to create the grassroots electoral infrastructure to win back congress and the presidency. Affinity.works was started to address real needs grassroots organizers were having, how to mobilize and coordinate volunteer networks.
You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend). All good advertising copy is comprised of the same basic elements.
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